Sally Pairman is a New Zealander and arrived in the Netherlands in January 2017 to take up the role of CEO at International Confederation of Midwives (ICM). Before then, she had a long career spanning all aspects of midwifery – practice, education, regulation, professionalism and politics. Sally is passionate about midwives and midwifery and believes that strong midwives’ associations can lead changes in their countries to ensure strong midwifery professions and midwife-led continuity of care services for women and their families.